Maura L. Scott
Maura L. Scott is Assistant Professor of Marketing at Florida State University (Ph.D. Arizona State University, M.S. and B.S. Purdue University). Her research interests include over-consumption behavior, goal setting, self-regulation, and transformative consumer research. Her research has been published in leading marketing journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of Advertising, and Journal of Business Research. She won an Honorable Mention for the JCR Robert Ferber Award, an ACR Transformative Consumer Research Grant, and an ACR-MSI Shopper Marketing Grant. Maura’s industry background includes marketing at 3M Company, the Dial Corporation, and Motorola. Maura is passionate about bringing both scholarly research and her industry experiences to the classroom.
Primary Interests:
- Culture and Ethnicity
- Health Psychology
- Motivation, Goal Setting
- Persuasion, Social Influence
- Prejudice and Stereotyping
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Video Gallery
Can Diet Foods Make You Fat?
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14:56 Can Diet Foods Make You Fat?
Length: 14:56
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10:36 Dispatches from the Field: COVID and Marketing
Length: 10:36
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5:50 Stigma and Vulnerability in Healthcare: Solutions Through Technology?
Length: 5:50
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12:11 Marketing Research to Promote Individual, Societal, and Environmental Well-Being
Length: 12:11
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37:11 New Business and Retail Insights Interview
Length: 37:11
Journal Articles:
- Block, L., Grier, S., Childers, T., Davis, D., Ebert, J., Kumanyika, S., Laczniak, R., Machin, J., Motley, C., Peracchio, L., Pettigrew, S., Scott, M. L., & van Ginkel Bieshaar, M. (2011). From nutrients to nurturance: A conceptual introduction to food well-being. Journal of Public Policy & Marketing, 30(1).
- Scott, M. L., Nowlis, S. M., Mandel, N., & Morales, A. C. (2008). The effects of reduced food size and package size on the consumption behavior of restrained and unrestrained eaters. Journal of Consumer Research, 35(10), 391-405.
Courses Taught:
- Consumer Behavior
- Marketing Management
- Marketing Principles
Maura L. Scott
College of Business - Marketing
Rovetta Building B - 352
Florida State University
Tallahassee, Florida 32306
United States of America
- Phone: (850) 644-6554